Our relationship with Yogiyo began back in 2016, following their successful pitch in Dragons Den. Working with owners Ben and Sue, we brought their compelling story to life and helped deliver Seoul food to the masses, via the supermarket shelf!
Overhauling the original brand proposition, our strategy focussed on the needs of the shopper. We enticed them with bold, vibrant colours and mouth-watering photography and then made it clear for them to understand what they needed to do to replicate the dishes easily at home.
Our relationship with Yogiyo began back in 2016, following their successful pitch in Dragons Den. Working with owners Ben and Sue, we brought their compelling story to life and helped deliver Seoul food to the masses, via the supermarket shelf!
Overhauling the original brand proposition, our strategy focussed on the needs of the shopper. We enticed them with bold, vibrant colours and mouth-watering photography and then made it clear for them to understand what they needed to do to replicate the dishes easily at home.
After
Before
As part of our recent brand refresh, we created a new narrative for the brand to enable stretch into new cuisines. The thread centers on Ben and Sue’s travels across Asia, inspiring shoppers to explore the flavours they discovered on their journey.
Our on-going role as brand guardians has seen us extend the range and branch effortlessly into new categories.
Our on-going role as brand guardians has seen us extend the range and branch effortlessly into new categories.
“White Rabbit have taken Yogiyo to the next level on our culinary journey. Through their creativity and expertise, we’ve managed to grow the brand and increase our listings in the major supermarkets.”
Ben Ansah – Co-founder of Yogiyo
“White Rabbit have taken Yogiyo to the next level on our culinary journey. Through their creativity and expertise, we’ve managed to grow the brand and increase our listings in the major supermarkets.”
